Book Spotlight - October 2019

Continue to watch this space for promotions highlighting one of the books recently added to the PLA Library collection, as well as old favourites we think may be of interest to our PLA Library users.

Today's spotlight is on the book, Advertising and Marketing Law in Canada, Sixth Edition, by Brenda Pritchard, Susan Vogt and Daniel Cole. This text was recently added to the PLA Library Collection and is available for borrowing by current PLA Members in good standing.

Published: June 24, 2019 by LexisNexis

First published in 2004 and now in its sixth edition, Advertising and Marketing Law in Canada has become the "go-to" legal reference for advertising and marketing professionals. Each edition captures the latest changes to the law and discusses the pitfalls of common advertising and marketing practices. Read more.
 

From the Table of Contents

Chapter 1: Principles of Advertising and Marketing Law
Chapter 2: False or Misleading Advertising
Chapter 3: Substantiating Advertising Claims: What You Need and When You Need It
Chapter 4: Price and Credit Advertising
Chapter 5: Social Media
Chapter 6: Green Marketing
Chapter 7: Contests
Chapter 8: Advertising to Children
Chapter 9: Packaging and Labeling
Chapter 10: Drugs and Natural Health Products
Chapter 11: Cosmetics
Chapter 12: Food Advertising
Chapter 13: Alcohol and Automotive
Chapter 14: Trade-marks and Other I.P. Brand Protection Strategies
Chapter 15: Advertising and Music Licensing
Chapter 16: Competition Law Issues
Chapter 17: Talent Negotiation and Union Issues
Chapter 18: Privacy Law in Canada
Chapter 19: Uniquely Quebec Issues
Chapter 20: Canadian Issues
Chapter 21: Misappropriation of Personality and Implied Endorsement
Chapter 22: Do they really like it? Misleading Product and Consumer Reviews and Use of Influencers

This item is available for signout from the PLA Library to PLA Members only. You may borrow this item for one week (seven days). Non PLA members are welcome to use this item in the PLA Library, but signout and borrowing privileges are limited to current PLA Members in good standing.

For a full listing of all of the new items added to the PLA Library Collection, please watch for your next issue of Peel Briefs (for PLA Members Only).

Not a member, but looking to become one? Please follow the links for the Membership Form and Fees, and a full list of PLA Membership Benefits. You may also contact the PLA Library Staff by email, and they will be happy to assist you. It only takes moments to join, and the PLA Library Staff can process memberships on the spot. Once payment is received, you can take advantage of all your PLA Membership Benefits, including discounts on CPD programs and social events.

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